I started my journey with Melano Pharma as a Marketing Consultant for six months. Over time, my role evolved into a deeper engagement, where I led the company’s digital expansion strategy.

When we began, the team had limited experience in digital marketing. Over 2.5 years, we built and trained a full in-house marketing team, working on every aspect of marketing, from market, customer, and competitor analysis to full-funnel digital execution.

We launched our very first Facebook page, and through consistent work and strategic planning, Melano Pharma grew to sell across three major markets:

• Egyptian market
• African market
• Gulf market

Today, we operate with a team of 20 digital marketers, following monthly and annual strategic plans, and have achieved over $64 million in total sales.

We also established a strong presence in e-commerce, selling through local platforms like Jumia and Amazon, and built a complete e-commerce operation in Egypt, handling everything from digital ads and conversion tracking to customer support and fulfillment.

Our success went beyond marketing. I worked closely with the product development, production, quality, and export teams, helping create products that meet international standards and appeal to diverse markets.

What started as a consultancy turned into a full-scale transformation project, and I’m proud to have contributed to building an independent, dynamic, and high-performing marketing function that delivers real business growth.

Feel free to reach out if you’d like to know more about how I’ve helped brands grow across different regions.