Social Media Specialist

responsibilities

Plan, create, and publish engaging content across social media platforms (Instagram, Facebook, LinkedIn, TikTok, etc.).
Develop and implement social media strategies aligned with marketing goals.
Manage content calendars and ensure timely posting.
Monitor social media channels, respond to comments/messages, and engage with the audience.
Analyze performance metrics (reach, engagement, conversions) and optimize campaigns.
Run and manage paid social media campaigns when required.
Stay updated on trends, tools, and best practices in social media marketing.
Collaborate with content creators, designers, and marketing teams to maintain brand consistency.

Proven experience in social media management or a similar role.
Strong understanding of major social media platforms and their algorithms.
Excellent written and verbal communication skills.
Familiarity with social media tools (e.g., Hootsuite, Buffer, Meta Business Suite).
Basic knowledge of analytics tools and reporting.
Creative mindset with attention to detail.
Ability to work independently and meet deadlines.
Bachelor’s degree in Marketing, Communications, or a related field (preferred).