I was nominated to conduct a marketing audit for a marketing agency that operates under the umbrella of Malibari Holding Group, providing services to its group of companies. During the audit, I discovered several strategic and operational marketing flaws, which led to the dismissal of the former Marketing Director.

Following this, I was assigned to lead and mentor the team temporarily. Over the next 6 months, I worked on a full organizational restructuring of the marketing department, including team training, skill development, and workflow optimization.

As a result of this transformation:

• The company successfully launched 23 tech-based projects in the Saudi market, all owned by the group.
• We developed and implemented cutting-edge marketing and management solutions tailored to the Gulf region’s needs.
• A high-performing marketing team was built, ready to operate independently under the holding company’s leadership.

This project was a powerful example of how strategic leadership and capability building can turn around an underperforming unit into a success story that contributes real value to the business.

Leading a Marketing Agency Turnaround for Malibari Holding Group, I was nominated to conduct a marketing audit for a marketing agency that operates under the umbrella of Malibari Holding Group, providing services to its group of companies. During the audit, I discovered several strategic and operational marketing flaws, which led to the dismissal of the former Marketing Director. Following this, I was assigned to lead and mentor the team temporarily. Over the next 6 months, I worked on a full organizational restructuring of the marketing department, including team training, skill development, and workflow optimization. As a result of this transformation, the company successfully launched 23 tech-based projects in the Saudi market, all owned by the group. We developed and implemented cutting-edge marketing and management solutions tailored to the Gulf region’s needs. A high-performing marketing team was built, ready to operate independently under the holding company’s leadership. This project was a powerful example of how strategic leadership and capability building can turn around an underperforming unit into a success story that contributes real value to the business.