The Mentoring Program is designed for marketing managers who want to enhance their leadership

Marketing management

Mentoring Program

For Marketing Leaders

Duration

1 month

Hours

32 hours

Topics

18 Core Topics

Mentoring

5 month

Tasks

16 Key Action Steps

Total Cost

9500 EGP

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Program Description

The Marketing Leaders Mentoring Program is designed for marketing managers who want to enhance their leadership, operational efficiency, and strategic thinking. The program covers essential areas such as team management, performance measurement, administrative processes, AI integration, and balancing side projects. It follows a structured, hands-on approach with real-world applications.

 

Program Structure

  • Start Date: April 5, 2025
  • Schedule: Every Saturday for 1 Month
  • Time: 10:00 AM – 06:00 PM
  • Follow-up Support: 5 Months of Post-Training Mentorship
  •  
  • Payment Structure:
    • Total Cost: 9500 EGP
    • Payment Terms: Full payment due upon registration

Detailed Program Outline

Week 1
Marketing Leadership
Team Management

Key Learning Points:

  • Role of a Marketing Leader

  • First steps in managing a team

  • Aligning marketing with business goals

  • How Marketing Leaders Learn: Case studies, mentorship, and market data

  • Building & structuring a marketing team

  • Delegation & task management

Outcomes:

  • Master the role of a Marketing Leader and develop a strategic mindset.

  • Build and structure a high-performing marketing team.

  • Enhance delegation, task management, and team productivity.

 

Week 2
Performance Measurement
Administrative Processes
AI Integration

Key Learning Points:

  • Identifying key marketing metrics

  • Setting realistic KPIs

  • Tracking & reporting performance

  • Managing marketing budgets

  • Internal reporting & documentation

  • AI-powered marketing tools

  • Automation for efficiency

Outcomes:

  • Define marketing objectives aligned with business goals.

  • Develop and implement a KPI dashboard to track performance.

  • Gain expertise in budget management, reporting, and documentation.

 

Week 3
Problem-Solving
Business Collaboration
Relationship Building

Key Learning Points:

  • Identifying marketing failures

  • Crisis management in marketing

  • Learning from mistakes

  • Communicating effectively with different departments

  • Understanding corporate objectives and aligning marketing with company-wide goals

  • Networking and relationship-building for business growth

Tasks & Deliverables:

  • Case study analysis on past failures

  • Develop an error-mitigation plan

  • Develop a cross-departmental collaboration plan

  • Identify potential business partnerships and outline an engagement plan

Evaluation & Follow-up:

  • Group discussion & problem-solving exercise

Outcomes:

  • Learn how to identify, analyze, and resolve marketing failures.

  • Enhance communication and collaboration with other departments and executives.

  • Build and sustain strategic relationships for business growth. 

 

Week 4
Strategic Growth
Innovation
Balancing Work

Key Learning Points:

  • Strategic thinking in marketing

  • Innovation in campaigns & branding

  • Staying ahead of trends

  • Managing side projects outside of your main job

  • Time management strategies for handling multiple responsibilities

  • Expanding business opportunities through relationships

Outcomes:

  • Utilize AI-powered marketing tools to improve efficiency.

  • Automate repetitive tasks to optimize performance.

  • Stay ahead of market trends and drive innovation in marketing campaigns.

  • Learn to manage side projects without compromising main job performance.

  • Develop time management strategies for handling multiple responsibilities.

  • Expand business opportunities through networking and professional relationships.

Post – Mentoring Support (5 Months)

  • Monthly One-on-One Mentorship:
    Personalized support and guidance

  • Ongoing Assignments & Business Reviews:
    Continuous learning and strategy refinement

  • Networking & Community Engagement:
    Access to an exclusive group of marketing leaders

  • Live Q&A Sessions:
    Monthly virtual discussions to tackle real-world challenges

  • Final Progress Review (End of 5th Month):
    Comprehensive evaluation and leadership feedback

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